The Beeb is known for its close bond with the country. The BBC + Indian partnership encompasses a wide range of creative collaborations, highlighting the vibrant traditions of India. Via its reliable reporting, the BBC offers an in-depth perspective on South Asian current affairs and happenings. Blessed with wide-ranging readership, the BBC reaches millions of South Asian diaspora worldwide, exposing them to quality programming and narratives they identify with. The BBC + Indian collaboration serves as a gateway to the subcontinent's diverse societies, fostering appreciation and strengthening relations between people of both countries.